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'Bro-Tox': The growing trend in male cosmetics

Men have now jumped on the bandwagon in the quest to look younger / WGXA

MACON, Ga. -- A PSA to ladies: Hide your face cream and favorite beauty products before your husband or boyfriend wipes out your arsenal.

Men have now jumped on the bandwagon in the quest to look younger.

According to a recent study of trends by the American Society of Plastic Surgeons, a growing number of men are starting to feel the pressure to look younger and maintain a more youthful appearance.

Dr. David Kent, a board certified dermatologist with nearly 30 years of experience, says its all due to a highly competitive job market as well as wanting to feel better and more confident in their own skin.

"People come in and they may want to get some wrinkles improved, they may want to get laser hair removal, a little Botox to help with some of the crows feet and frown lines as well as body contouring," Kent said. "Top three that we're seeing for men would be body contouring, acne scarring and certainly Botox."

Botox is the popular non-surgical anti-aging injection which has the ability to soften lines and wrinkles caused by muscle activity from things like frowning and squinting. For guys it's often refereed to as "Bro-Tox" and it's guys like Robert "BJ" Shepherd of Macon who says he knows the benefits of feeling and looking his best.

"It's definitely a confidence booster," Shepherd said. "No matter what part of my professional life I'm in, If I'm in front of people. If you look good, you feel good, if you feel good, you do better at anything in life."

According to the study, the number of American men getting Botox injections has soared to 258 percent over the past decade. Doctors say this accounts for the fact that Botox is a quick fix with no downtime. The study points out the economy as a factor as well.

Dr. Anayo Umerah of Macon says male patients also want to be competitive in the dating scene.

"The competition is stiff right now, especially in the dating world," Umerah said. "You want to be ahead of your counterpart, you want to get the girl, you want to go on more dates."

Doctors say there are some differences in the outcome of Botox treatment in men and women. Men often require more units of Botox, which is partially due to men having a greater muscle mass. So it's important to choose a doctor who has experience in aesthetics for male patients and make sure the physician is board certified in that area.

Doctors recommend doing your research and checking with your own doctor before undergoing any cosmetic procedure.

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