Survey: Shoppers plan to spend more during Black Friday 2017

/ Tavares Jones (WGXA)

MACON, GA- Thousands of shoppers across Middle Georgia woke up early to grab the bargains in part with the nation's busiest shopping holiday, Black Friday.

From the experienced to the first timers, shoppers hit the stores early to snag a deal. Over one in four Georgians say they will spend more on gifts this holiday season, according to a recent AAA Consumer Pulse survey.

Experts say the boost in spending comes from a strong labor market, which is generating higher incomes and boosting consumer confidence. The average Georgia shopper plans to spend $946 on gifts, a spending increase of 14% over 2016.

On Friday, several people waited overnight in line outside of Macon's Best Buy store. Some of the big ticket items included a 55 inch TV for $279. However, retail experts sat gift cards, cash, and clothing are the top gifts people want this holiday season.

While many raced to the store, online shopping continues to gain ground this holiday season as 74% of shoppers say they will do at least half of their shopping on the web.

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