KFC rewards man who noticed they only follow '11 herbs and spices' on Twitter
(KUTV) Mike Edgette, who goes by @edgette22 on Twitter, received a surprise gift from KFC after discovering their Twitter page only follows eleven people: the five Spice Girls and 6 men named Herb -- 11 herbs & spices.
In the 1930's Harland Sanders, the Colonel himself, perfected the now world famous KFC Original Recipe of of "11 herbs and spices." The recipe is one of the most famous trade secrets in the catering industry to date.
For the past few years KFC's marketing has become adept at reading the youth and playing well to social media. In June KFC launched their Zinger chicken sandwich into space, and many of their ads are marked by a distinct, zany sense of humor.
Edgette enjoyed a burst of internet fame, as the joke permeated throughout social media and websites.
KFC noticed Edgette's discovery and made contact.
Many businesses might have been content stopping at this point, but KFC went a step further for Edgette.
Edgette received a letter, which reads:
It has come to my attention that I owe you a Kentucky Fried 'thank you.' You were the one who found the obscure message hidden in who I was following on Twitter. I wasn't sure if anyone in the world had the wits, skill, and sheer determination to solve this puzzle I had created. And you not only solved it, you went, as they say, 'viral' with it. So, from one refined yet still in-touch social media mogul to another: Well done.
You may not have noticed yet, but attached to this letter is a reasonably sized painting. This is a painting that I painted, with paint. And yet, it's somehow more than that. It's a metaphor. It's a tribute. It's a long-awaited payoff for those years of art classes i took from Lisa in Accounting's weird aunt. But above all, it's a thank you. A thank you for your service on the front lines of the internet, bringing people the web-based content that they crave as much as my delicious chicken. Thank you, Mr. @edgette22. You're as crispy as they come. Enough chitchat -- here are 52 gift cards, each worth $5. I'd tell you not to spend it all in one place, but, well, you know.
In addition to a box containing 52 gift cards, Edgette received a custom, commissioned painting featuring Colonel Sanders giving him a piggyback ride through a scenic landscape.
Chili's Grill & Bar attempted to cash in on the action, albeit in a far less dynamic fashion.